5min Media In The News

The problem with online video is that producing the high-quality stuff at scale is expensive and difficult. But what if there was a place online that licensed decent videos and made it available to other sites? That is the idea behind Editors Room (sic), a new service from AOL?s 5min (which, like TechCrunch, was acquired by AOL a year ago). ?We want to be the AP for video,? says Ran Harnevo, Senior Vice President of AOL Video.

Aol's video content syndication platform 5min Media and online video platform Brightcove announced that they have expanded their existing relationship to give Brightcove customers access to 5min Media?s library of video titles. Read the release. Ran Harnevo, Co-founder and CEO of 5min Media and SVP of AOL Video, discussed the partnership and its implications.

Online video platform Brightcove has struck a deal with video syndication firm 5min Media to make its premium video content available to sites that use Brightcove's technology. Acquired last year by AOL, 5min boasts a library of 250,000 mostly how-to videos across various categories, including home, food, health, fashion/beauty, travel and auto. Its content partners include Hachette Filipacchi, Martha Stewart Living Omnimedia, Hearst Corp. and IGN Entertainment. Last month, it added 2,000 videos from celebrity and lifestyle-oriented Web publisher Sugar Inc. Under its latest deal, Brightcove Pro and Brightcove Enterprise customers can publish 5min material directly through those platforms.

Sugar will leverage 5min to increase views of its video library beyond its own network sites. Evan Schreiber, VP of Content Strategy and Acquisition at 5min, tells GigaOM in a phone interview that Sugar produces at least 125 videos a month and has a library of more than 2,000 video assets that will become a part of 5min?s video network. As a result, the deal will bolster 5min?s ability to serve the women?s lifestyle demographic, adding thousands of video assets to its Fashion, Fitness, Arts and People verticals. The lifestyle segment is one that already includes some significant content producers, including the Style Network, Elle and FabTV.

In today?s Talk NYC exclusive, Evan Schreiber of 5min Media ? the web video platform acquired by AOL in September 2010 ? speaks to us about the company?s online video strategy. 5Min Media has grown to become the leading syndication platform for knowledge and lifestyle videos, describing themselves in their tagline as ?your one-stop shop for instructional videos and DIY projects.? Below is a summary of Schreiber?s main points, detailing how the company is set to move forward in the digital media field.

Content Aggregation, Curation, and Syndication are core to the vision Ran Harnevo smiles when he tells you he isn't the "new" head of AOL Video, he's the first person to have that job. As he sees it -- it's a sign of the times that big web players see video as core to their future. "The news is that there is an AOL video department" said Harnevo, speaking to a packed house of the New York Video Meetup at the Samsung Experience in the Time Warner Center.

There are more entertainment sites and blogs out there than the world will ever need. But not nearly enough decent video featuring Hollywood celebrities and news, says 5min Media which is looking to change that dynamic. The company, which AOL snatched up a few months ago for an estimated $65 million, has recently rolled out the 5min Media Celebrity News Channel.

New York, NY, September 28, 2010 ? AOL Inc. (NYSE: AOL) today announced it has acquired 5min Media, the Web's largest video syndication platform.* The acquisition allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites, increasing the AOL Network's appeal to advertisers and is expected to further enhance the distribution and monetization of AOL-produced original video content throughout the Web.** Deal terms were not disclosed.,AOL Inc., the Internet company spun off from Time Warner Inc., acquired closely held 5min Media, gaining a video-distribution service to boost advertising. 5min, which has a library of more than 200,000 videos featuring content including fashion, cooking and fitness, has 800 partner sites, New York-based AOL said in a statement today. Financial terms weren?t disclosed.

AOL on Tuesday announced that it has acquired video syndication platform 5min Media. AOL said the purchase will enable it to increase the delivery of targeted videos across its properties in an effort to attract more advertisers and monetize AOL-produced videos.http://www.pcmag.com/article2/0,2817,2369818,00.asp

AOL Inc., the Internet company spun off from Time Warner Inc., acquired closely held 5min Media, gaining a video-distribution service to boost advertising. 5min, which has a library of more than 200,000 videos featuring content including fashion, cooking and fitness, has 800 partner sites, New York-based AOL said in a statement today. Financial terms weren?t disclosed.

AOL has acquired online video startup 5min Media, All Things D's Peter Kafka reports. 5min licenses and syndicates niche, premium web video to web publishers. The company served over 116 million videos to over 27 million unique U.S. viewers in July.

5min has struck a deal with Dailymotion to bring 200,000 how-to videos about sports, fashion, health, travel and more to the Paris-based video sharing site. This follows 5min?s recent deal to power Answer.com?s newly launched Video Answers.

5min Media, a New York startup that syndicates premium video content to publishers in niche markets, just gave its video games offering a huge boost by signing up gaming megasite IGN as a content partner.

Every big publisher on the Web wants to be able to serve up ad-friendly videos, but creating them can be a pain. But there are already plenty of high-quality videos out there in every subject imaginable. With that in mind, Answers.com has quietly launched Video Answers with about 200,000 videos from video distribution network 5min on everything from home repair and fashion tips to cars and travel.

New York City- and Israel-based startup 5min Media's video platform is serving up over 100 million views per month, and is the leading provider of online video in seven niche verticals. According to comScore reports for February, 5min was the leading provider of video in food, video games, travel, health, beauty/fashion, home, and auto. In tech, they trailed only CNET and Adobe.

We recently wrote about the traction that how-to video site and producer Howcast is seeing online. But there?s another information and how-to video startup that is dominating the space: 5min. The company is a syndication platform for instructional, knowledge and lifestyle videos, both professionally produced and user-generated. The service?s video library boasts 150,000 of videos across a variety of categories (e.g. food, health, home and garden ), submitted by media companies and independent producers from around the world.