PRESS

The problem with online video is that producing the high-quality stuff at scale is expensive and difficult. But what if there was a place online that licensed decent videos and made it available to other sites? That is the idea behind Editors Room (sic), a new service from AOL’s 5min (which, like TechCrunch, was acquired by AOL a year ago). “We want to be the AP for video,” says Ran Harnevo, Senior Vice President of AOL Video.

Aol's video content syndication platform 5min Media and online video platform Brightcove announced that they have expanded their existing relationship to give Brightcove customers access to 5min Media’s library of video titles. Read the release. Ran Harnevo, Co-founder and CEO of 5min Media and SVP of AOL Video, discussed the partnership and its implications.

Online video platform Brightcove has struck a deal with video syndication firm 5min Media to make its premium video content available to sites that use Brightcove's technology. Acquired last year by AOL, 5min boasts a library of 250,000 mostly how-to videos across various categories, including home, food, health, fashion/beauty, travel and auto. Its content partners include Hachette Filipacchi, Martha Stewart Living Omnimedia, Hearst Corp. and IGN Entertainment. Last month, it added 2,000 videos from celebrity and lifestyle-oriented Web publisher Sugar Inc. Under its latest deal, Brightcove Pro and Brightcove Enterprise customers can publish 5min material directly through those platforms.